Redefining Bold: Why Confidence is the Loudest Brand Statement You Can Make

When I left corporate, I wasn’t chasing noise—I was chasing truth. I was done with beige branding, tired templates, and playing small to fit in. Bold, for me, meant trusting my gut, choosing colours that felt like fire, and owning every part of who I am. It wasn’t about standing out just to be seen—it was about showing up as my whole damn self. And that’s when everything started to click.

From funk to my biggest month: How I used outreach to get back to business… and myself

From funk to my biggest month: How I used outreach to get back to business… and myself

In March 2023, my biggest client closed shop on the same day I signed for the mortgage on our new house. After a year of hustling hard to make up for the loss (and then some), I hit the wall—hard. When my account hit $0, I knew I had to pull myself out of the biggest business funk I’ve faced in 6 years. That’s when I started turning things around, proving that even the toughest setbacks can lead to a spectacular comeback.

Stand-out E-Course 101: The importance of branding that woos and wins

Boost your e-course with compelling branding! Learn key strategies for creating a magnetic visual identity and convert scrollers into students. Dive into essential branding insights, harness the power of design, and transform casual interest into committed enrollments. Spark success in your e-course with our expert guidance today!

Surprise and Delight: Thinking Outside the Branding Box

Elevate your brand with surprise and delight! Discover innovative strategies to craft unforgettable experiences and stand out in your industry. Gain inspiration from real-world success stories, explore boundless creativity, and forge connections that leave lasting impressions. Unleash the magic in your branding now!

Canva vs the Pro – Which way should you go?

Canva vs the Pro – Which way should you go?

As a seasoned graphic designer, I confess – I adore Canva. While it’s an excellent tool for quick designs, understanding when to DIY and when to go Pro can be the difference between decent branding and outstanding branding. Dive into the realities of Canva DIY, and discover how our ‘branding Quickee’ can elevate your business image

How to create a powerful brand for your small business

How to create a powerful brand for your small business

Crafting a strong brand for your small business is crucial in today’s crowded market. While many believe branding is a luxury or an item far down the to-do list, we’re debunking myths and breaking down the true value of a memorable brand. If ‘lack of time’ or ‘too costly’ sound familiar, this guide is for you

A rebrand can have a huge impact on your business

A rebrand can have a huge impact on your business

Ever handed out a business card with a sigh? Directed someone to your website with an apologetic preamble? That was once me. As a brand designer, my own branding was my Achilles’ heel. Dive into my journey from being color-shamed to embracing the vibrant hues that truly define me.