How to create a powerful brand for your small business

Creating a powerful brand for your small business should honestly be on the top of your to-do list. Why? Because your brand shows the world who you are – what makes you and your business unique and stand out from the crowd.

And if you haven’t noticed, the crowd is getting bigger and louder in most industries!

When you started your business, you would have popped together a logo, slapped together a website and been happy to choose whatever colours and font came along with it. Am I right?

But as your business grows and quite possibly evolves, you might be feeling like your business brand is becoming…well, kind of boring and not you.

Sound familiar?

So, you know you need to work on your business branding, but in reality, you’re thinking, ‘Eek, it’s the last thing I have time for right now’. Sure, it’s made your to-do list, but it keeps getting pushed to the bottom.

But don’t stress it!

This is super common and something I hear all the time as a brand designer and other excuses…

The top 5 excuses small business owners use to avoid branding

Let’s keep it real. Excuses are super easy to make. As small business owners, we all do it – in life and business.

There are dishes to do, but the couch is far more inviting, so they can wait. There’s business branding to redo, but it feels like hard work, so it can wait.

We’re all human with busy lives, so excuses are honestly 100% normal.

But let’s try and overcome the top excuses most small business owners give themselves to avoid their business branding.

1. I don’t have enough time to consider my business branding

Ok, fair enough! Running a business and living life can leave you feeling like you’ve become the world’s best juggler. Seriously, why don’t we win medals for this!

  • But rather than looking at the entire business branding job at hand, here are some handy hints:
  • Look at your branding and note down what you think isn’t working – is it your business name, your logo, your colours, your website or your messaging
  • What’s more important to you right now – what would you change first?
  • Work on that small piece of your branding to start
    When you start breaking branding tasks down into bite-sized pieces, you’ll start (finally) moving them off your to-do list.

2. Business branding is way too expensive for me right now

When you break your branding down into bite-sized pieces, you’ll spread the cost out to make it more manageable. If you don’t have funds saved upfront, work for a while, save up and reward yourself with a piece of the new branding.

As a small business owner, remember that any money you invest in your business can be a write-off. Business branding is part of this.

If you work with a brand designer, you’ll receive a tailored and customised branding package. You can get a clear picture of what your brand will transform into and work on your brand piece by piece, knowing your money is well spent.

The result will be a powerful brand, and you’re not wasting your money on guessing what you should do.

3. I don’t NEED to look at my business branding at this stage

When our business is flowing along, and we’re working day in, day out with money coming in, it’s easy to think, ‘Eh, don’t need to change much right now’.

But what about your big ideas? Is your half-assed branding going to cut it in the long run?

When you start thinking, ‘I need more – better clients, bigger paying clients, working fewer hours for more money’, will your brand give the right impression to evolve?

It’s like plumbers with leaky taps or hairdressers with bad hair. You think, how can you help me when you can’t help yourself?

If you’re asking your ideal clients to ‘check you out (in a non-stalker way)’, are you giving them the right impression to make them want to work with you?

Unique, personalised branding will (guaranteed) lay the foundations for your business’s future.

4. Business marketing is a tad overwhelming

And that’s why there are people who specialise in this area! You’re amazing at what you do, but no one said you need to be a jack of all trades running a small business.

Reaching out to a branding expert (who’ll know marketing) allows you to focus on your zone of genius while they do what they do best – building you a powerful business brand.

You’ll receive a crystal clear, consistent brand with templates and all the creative side done for you, so you can rest easy knowing your branding is sorted.

5. I don’t know what I want from my business brand

Have you ever felt brand envy? You’ve seen someone’s website or logo or posts and had that feeling of, ‘When I grow up, I want to be like them’?

That’s a great start – you do know what you want. BUT, you want it to be you – your vibe, your passion, your uniqueness.

So, how do you get that?

Outsource to a brand designer! Your brain will be picked; you can count on that. What imagery do you like, colours, wording, design etc.?

Your brand will be built around you and your passion. You’ll create a brand that’ll leave you super confident and ready to showcase your talents to the world.

Need to chat with a small business brand designer?

If the fire’s been lit under you and you’re ready to shake off your excuses, I encourage you to book your free business branding chat with me.

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