Canva vs the Pro – Which way should you go?

I know I’m amongst friends here, so I want to tell you a little secret…

As a brand and graphic designer, I love Canva. 

It’s true. Canva’s a brilliant design program, and yes, just about anyone can use it. 

While other designers may gasp in horror, let me explain why I don’t shy away from using Canva for design.

I believe everyone has the right to decent graphic design for their business. 

And when you’re just starting in business, you want to get things done as quickly (and cheaply) as possible. I get that! 

That’s why I created my branding Quickee*. The Quickee allows you as a business owner to get branded the right way the first (or second)time – and do it quickly.

Part of having a Quickee is setting up Canva templates with your branded colours and showing you how to create standout content that is on-brand and gets noticed. 

Sure, everyone could do this themselves (and some do). 

There’s a fine line between working with a Creative Professional or DIY-ing in Canva. Here I share to help you grow your confidence in which is the best for you.

Before you start any business design, you need to nail your branding

I’m not going to harp on about how hard it is to get your business branding vision out of your head and into the real world. But I hear you moaning! And I’ve met hundreds of business owners with the same roadblocks over my many years in business. 

You’re in good company here.

You’ve probably jumped into Canva and when you pull it together, something seems a little off or your business heart breaks a little when you see someone has just used the same template as you…you’re back to the drawing board.

What you may not know yet is the feeling of nailing your branding. That relief when everything has a place to fall into. Your brand messaging is clear, your service offering is straightforward, your product packaging is brilliant, and people come to recognise your brand.

So, is it possible to DIY and get it right or do you need a Creative Professional?

The pros and cons of Canva DIY

Canva spruiks its platform, saying, ‘[Canva]makes it easy to create professional designs and to share or print them’. And that’s true! So, let’s explore Canva DIY.

Canva DIY Pros:

  • Easy
    The moment you log in, Canva asks, ‘What will you design?’ and seamlessly offers you a range of tempting templates that further tease with the ease of drop and drag. The draw of the endless shapes, pictures, and possibilities is almost too good to be true (almost). AND, these options open even further when you add your brand colours!
  • Cheap
    You have two options. You can pay. Or, you can fly for free. For less than $200 a year, you get full access to fonts, photos, graphics, and other goodies. For free, there is beyond enough to get you all the design you need in your business. I suggest be free until you need more.
  • Intuitive
    The purpose of Canva is to make graphic design simple for the everyday human who may or may not have a design bone in their body. One way Canva makes it easy for you is that by uploading your logo, it will detect the colours and give you your very own brand palette. From there, every time you change a colour your palette is a click away giving you more time to play.Canva Pro also has a ‘Magic Resize tool’ which allows you to create a lot of visual assets at once (e.g. for a range of social platforms).

Canva DIY Cons:

  • Tricky
    When you start with a Canva template, you may feel on top of the world and in control. Then you start altering it, and suddenly you’ve designed the best mess you didn’t know was possible until now. Yep, we’ve all been there (even the pros).
  • Time consuming
    It starts with just a little play and then you can no longer count the hours lost in Canva altering and realtering templates striving for perfection. And when things go out of whack, you’ll start playing with shapes and sizes until your design becomes a big amateurish mess.
  • Soul sucking
    Having the convenience at your fingertips for a good price doesn’t equal good design. Don’t get me wrong, often you can land it in all the best branding ways, but (a lot of) other times…your branding

The choice of Canva DIY or professional graphic designer help is ultimately yours

Canva is a brilliant tool. So, if you haven’t already, go and play. Press all the buttons. Nail or fail, the point is to become familiar.

Once you’ve passed go and you’re ready to pay more than $200, then I’ve got something you might be all the way interested in. A pro in your pocket to get your biz branding done and delivered in less than a week.

To learn more, check out the Quickee here and be sure to book a brand chat when you’re ready to go Pro.


Related Posts

Stand-out E-Course 101: The importance of branding that woos and wins

Boost your e-course with compelling branding! Learn key strategies for creating a magnetic visual identity and convert scrollers into students. Dive into essential branding insights, harness the power of design, and transform casual interest into committed enrollments. Spark success in your e-course with our expert guidance today!

Surprise and Delight: Thinking Outside the Branding Box

Elevate your brand with surprise and delight! Discover innovative strategies to craft unforgettable experiences and stand out in your industry. Gain inspiration from real-world success stories, explore boundless creativity, and forge connections that leave lasting impressions. Unleash the magic in your branding now!

How to create a powerful brand for your small business

How to create a powerful brand for your small business

Crafting a strong brand for your small business is crucial in today’s crowded market. While many believe branding is a luxury or an item far down the to-do list, we’re debunking myths and breaking down the true value of a memorable brand. If ‘lack of time’ or ‘too costly’ sound familiar, this guide is for you

A rebrand can have a huge impact on your business

A rebrand can have a huge impact on your business

Ever handed out a business card with a sigh? Directed someone to your website with an apologetic preamble? That was once me. As a brand designer, my own branding was my Achilles’ heel. Dive into my journey from being color-shamed to embracing the vibrant hues that truly define me.